Maybelline Makeup Primer, The Grippy Serum Primer for Face, up-to 24H grip, Ultra-Blendable, Fresh plumped skin look, Water-based & Vegan formula, Suitable for all skin types, Maybelline New York

Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category.

I actually love this, goes on really well and is nice and tacky in minutes. The added benefit of skincare is just an amazing quality. Foundation sits so well on top of this and lasts all day

Have used a few times and appears to be a good primer it’s a little more expensive than I’d usually buy but seems to be working well.

I am satisfied with the product. It’s sticky and I can feel that the makeup last longer

The BEST primer! Hits the nail on the head and leave my skin feeling amazing. Doesn’t leave my make up looking cakey and sets it from the get go.

Lovely texture for more mature skin, was really excited to try this. Until I realised all of my foundations, tinted moisturisers and cc creams were silicone based and obviously water based primer repels silicone based formulas. So the makeup separated. It clearly says it in the title that it's water based, but I didn't realise that water and silicone don't play wellHave given 3 stars as if my skin ever improves to the point I could go without a tinted moisturiser, serum or foundation this would be lovely on its own with a bit of concealer if needed.Obviously once I realised water based primers work best with non silicone based foundation (tinted) products I thought I'd see if I could find some and they weren't easy to come by. Shame.

Absolutely brilliant product.Finally a primer that actually grips the make-up at a very reasonable price 👏My make-up does NOT budge all day. I work 12 hrs shifts and I come home looking the same as when I left. Will always use now, highly recommend.

Item was unsealed and therefore unsafe to use.