The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't Paperback – Illustrated, June 27, 2017

Great book

Over the last 8 or 9 years I have read a fair few books on this topic, but none as good as ‘The Storyteller’s Secret’.How good is this book when it comes to advice on telling stories? So good that I’m going to ask all students on the next Coach the Life Coach course to read it because coaches need to be able to tell great stories if they are to separate themselves from the competition.What Gallo does brilliantly is collate some of the most memorable storytelling throughout history and dump them all in one place.You may have heard about how Steve Jobs crushed his presentation for the first iPhone by telling the audience he had three new launches to talk about, when he only had one.Equally, you may well know how an interview with Bill Gates went viral just because the Microsoft founder drank a glass of water.And you could have heard about how Starbuck’s CEO, Howard Shultz, exploded a company based on the back of a very short story that wasn’t even about coffee, but an experience.However, I doubt you will know that one of the greatest orators of the twentieth century, Winston Churchill, spent hours simplifying his speeches and removing as many words with too many syllables as possible.Or that Churchill’s first attempt at public speaking was an unmitigated disaster.Or even that probably one of the most well known televangelists in the world, Joel Osteen used to be a nervous bumbling wreck before and during sermons.And you may not know why the last two sets of examples I gave were both in sets of three.But all of that is revealed in ‘The Storyteller’s Secret’.Gallo’s book is a treasure chest of ideas for blog posts, giving presentations, telling stories to help clients and even writing copy for a website.He demonstrates time and time again the unequivocal power of storytelling with, not surprisingly, dozens of compelling stories of his own.

Very good book for everyone who doesn't know to tell his idea clearly.The problem with this copy that the font size is too small,I have to force my eyes in order to read.I recommend to change publisher who print this book for sell.

This is one of the few books that a) I couldn't put down, b) I finished cover to cover, and c) recommended it, purchased it for or loaned it to others. Each chapter makes a different point and that's accomplished in 4-5 pages so it's very easy to pick up and put down. The content is absorbing, enlightening and hopeful. The point is made that people respond far better to compelling stories (especially about people overcoming obstacles) than "data dumps" as in Power Point presentations. Less is more and the story is everything. That's not to say that people don't need to know the numbers but they're moved to action by stories more than numbers. If you're a speaker or planning to make presentations I highly recommend it; I plan to make presentations in the future and this book made an indelible impression on me.

This book appeared by accident on my devise as I thought I was ordering a novel by the (almost) same name. What a find! I loved the stories and found myself buying into all the suggestion Gallo offers. He is a great storyteller - and I have always appreciated stories. I enjoyed it so much I have sent off 2 copies to 2 friends as presents. Now my book club is to read it. Filled with laughter and inspiration it is a must read for anyone hoping to speak or write better. I am even working with my 4 grandchildren on storytelling - all from what I have learned reading this book by accident. Wish I had it year ago.

Similar to other books that focus on a wide variety of individuals, this book was more a collection of how different people approach storytelling in different industries. I noticed how I paid attention more when I recognized the person whose story was being told. Not that I didn’t enjoy the other stories; it’s just easier to pay attention when I can mentally picture who the person is. I don’t know if I’ll read this book in its entirety again like how I read it this month. I do know that I will probably go back to reread different sections from this book since there was quite a lot that I enjoyed (both with people I recognized and those that I didn’t).

This book was recommended to me by a friend and co-worker. This book through short stories and experiences paints a picture of what the best storytellers do. Through their successes and failures they learned to share experiences and connect with their audience. I am about to speak at my first national conference. This book shared ideas and tips I plan to use to connect with my target audience and leave my “story” with the audience so they can go out and do great things as well.

If you're writing a book teaching the craft of storytelling, you better tell some attention-getting stories and vignettes and examples to support your main points; and that's what Gallo does. He gives substance with entertainment. It's a part History, part Public Speaking course written with an encouraging voice.